Your AEO Help Guide

In AI terms, an entity is something that can be clearly identified — a business, a person, a place. Your business is an entity.

AI needs to be certain it knows which business you are before it recommends you. If your name, address, or details vary across the web — even slightly — AI loses confidence and moves on.

Making sure your business name, suburb, phone number, and service description are identical on your website, Google Maps, Facebook, and any directories.

Your free Google listing — the business card that appears on the right side when someone Googles your business, and in Google Maps.

If it says "Claim this business" — you haven't set it up yet. That's one of the fastest wins you can make.

Hidden code added to your website that labels your information for AI systems. You can't see it on the page itself — it lives in the background.

Without it, AI has to guess what your website means. With schema, your site says clearly: "This is a plumber, in Parramatta, available 24/7, phone number is…"

A type of schema that tells AI: "This is a local business with a physical location and a service area."

This is the most important schema type for any business that serves customers in a specific suburb or region.

Hidden code on each service page that labels exactly what service you offer there.

Example: a page about "Blocked Drain Repairs" with Service schema tells AI: "This page is specifically about blocked drain repairs in Parramatta." — so when someone asks AI about that service, AI can cite your page directly.

Hidden code that marks up your FAQ section so AI can read your questions and answers directly and use them in responses.

This is one of the highest-impact improvements for small businesses. AI loves to cite clear Q&A content.

A hidden "digital business card" embedded in your website's code. It ties your business name, address, phone number, and website together under one clear identity that AI systems can trust.

The format used to write schema markup. It looks like: {"@context": "https://schema.org"} — you'll see it if you look at the source code of a well-built website.

You don't need to write it yourself. Your web developer does — or tools like Schema Markup Generator can create it for you.

Website copy written to directly answer questions — not to describe your business in marketing language.

AI can extract and cite direct answers. It cannot extract vague promotional language.

A section on your website that directly answers common questions customers actually ask — not a generic "About Us" Q&A.

Good FAQ questions sound like real customer messages: "Do you work weekends?", "Are you licensed?", "Do you service Blacktown?"

A well-written FAQ section + FAQPage schema markup is one of the fastest ways to improve your AI citation rate.

Any mention of your business on another website — especially your name, address, and phone number on a directory.

Think of it like references on a job application. One reference is fine. Ten references saying the same consistent things? Very credible. AI treats citations the same way.

Making sure your business information is identical across every listing — Google Maps, Yellow Pages, True Local, Facebook, industry directories.

Even small differences — "Street" vs "St.", an old phone number, a missing suburb — create doubt for AI. Consistency = trust.