Sample Audit: one complete fix
This is what a fix looks like inside your audit. You receive the finding, the instructions, and a way to check the change.
The examples below use a fictional business ("Coastline Pilates") so nobody's real site is used without permission. Every finding in your own audit follows this same structure and is based on your actual website and actual tested AI responses. Some fixes are simple wording changes. Others involve technical settings or code - like the second example below.
This demonstrates how you apply a fix. Your audit identifies which problems affect your site, documents the evidence, and prioritises what to address.
How to use your audit report
Read one finding top to bottom before moving to the next - they're ordered by priority.
Copy the prompt into your builder's AI chat, or make the change by hand using the instructions.
Run the verification checklist before you count the fix as done.
Example 1: a visible wording fix
Finding: Your homepage doesn't say what you do or where, in words AI can quote directly.
Evidence: Illustrative finding: assume the example homepage opens with a vague line about the business, with no service or location named anywhere near it. No live website was tested for this demonstration.
Significance: If someone asks an AI system "who does pilates in Manly?", it needs a sentence it can point to that answers that directly. A vague line gives it nothing to quote.
Original wording
"We help you thrive in a changing world."
Corrected wording
"Coastline Pilates is a reformer pilates studio in Manly, NSW, offering group classes, private sessions, and pre and postnatal pilates."
Exact implementation instructions
- Open the homepage in your website builder's normal text editor - no code involved.
- Replace the vague opening line with the corrected wording above, adjusted to your real business, services, and suburb.
- Publish the page.
Prompt for your builder
Copy this into your builder's AI chat
“Rewrite this homepage sentence so it explicitly names my business type, main services, and suburb, without changing my tone: [paste your current sentence]”
How to check it
Read the new sentence on its own, with no other context from the page. Does it name your business type, what you offer, and where, in one sentence someone could quote back? If yes, the fix works.
Some fixes look like this one - a wording change you make directly in your builder, no code and no developer required.
Example 2: a technical fix (still copy-paste)
Not every fix is a wording change. Some involve adding a small block of code most builders support natively - still no developer required, but worth showing separately.
Finding: The homepage has no FAQPage schema, even though it has an FAQ section AI could otherwise extract cleanly.
Evidence: Illustrative finding: assume the example page contains visible FAQs but no corresponding FAQPage markup. No live website was tested for this demonstration.
Significance: FAQ schema explicitly labels your questions and answers in structured data. Systems can also interpret visible content; adding markup does not guarantee AI mentions or citations.
Explanation in plain language
Schema is a small block of code that sits in your page's <head>. It doesn't change how your page looks to a visitor - it's a second, machine-readable copy of specific facts (in this case, your FAQ) written in a format AI systems and search engines can parse reliably, instead of inferring it from your page's visual layout.
Exact implementation instructions
- Open your website builder's custom code or "embed HTML" panel for the homepage
<head>. - Paste the JSON-LD block below exactly as written, updating only the question and answer text so it matches your real FAQ content.
- Publish the page.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "[Your first FAQ question, exactly as it appears on the page]",
"acceptedAnswer": {
"@type": "Answer",
"text": "[Your first FAQ answer, exactly as it appears on the page]"
}
}
]
}
</script>
Prompt for your builder
Copy this into your builder's AI chat
“Add a FAQPage JSON-LD schema script to the <head> of my homepage. Use the exact questions and answers already written in my FAQ section - don't invent or reword any of them. Here is the schema template to follow: [paste the code block above]”
Checks to perform afterwards
- View your page source (or your builder's SEO/head panel) and confirm the script tag is present on the published page, not just in the editor.
- Paste the code into Schema.org's validator and confirm it parses as valid FAQPage markup with no errors.
- Confirm every question and answer in the code matches the real, published text on your page, word for word.
When to get outside help
Most builders allow this. If yours doesn't let you add custom code to the <head> on your current plan, that's the point to consider Schema Setup Help rather than pushing through it yourself.
These are two findings. A full Founder Audit checks your whole site and runs 5 surfaces × 10 prompts (50 observations) across AI search, then prioritises every finding - wording changes and technical ones alike - in the order to tackle them.
See the full deliverables list on the Founder Audit page, or the price and process on Audit & Pricing.